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Hilton Targets India’s Midscale Market With 125-Hotel Royal Orchid Deal

Hilton has announced a strategic partnership with Royal Orchid Hotels and its youth-oriented arm Regenta Hotels to develop 125 Hampton by Hilton properties across India's upper midscale segment. The properties will be developed under a franchise model primarily in western and southern regions including Goa, Maharashtra, Karnataka, Tamil Nadu, Andhra Pradesh, and Telangana.

8 April 2026Source: Skift

Why it matters

This expansion demonstrates major hospitality brands' confidence in India's travel market growth driven by economic expansion and infrastructure development, which directly impacts demand for business and leisure travel in the region. The rapid scaling of midscale hotel properties supports the growing middle class and creates more accommodation options for travelers.